DSO Spotlight: 42North Dental

Created for dentists, by dentists, 42North Dental supports over a dozen practice brands in more than 60 locations in the Northeast. The DSO, previously known as Gentle Dental Partners, changed their name to better reflect their model of partnering and growing alongside successful dentists. They are currently focused on partnering with dentists in Northeastern states.

The company understands and appreciates that while one may love dentistry, they are usually not as interested in the business management aspects of the practice. 42North takes care of all of the administrative headaches so that the supported dentist only has to focus on patient care.

42North Dental traces its roots to 1977, when Dr. Ronald Weissman opened Prosthodontic Associates in Brookline, Massachusetts. A year later, Dr. Samuel Shames founded Newbury Dental Associates in Boston. In 1980 they partnered with other local dentists to form an advertising cooperative. This, in turn, led to the first Gentle Dental office opening in Boston in 1980. The company picked up its growth through the 90s and passed the 50 supported office mark in 2015.

By focusing on a geographic area, 42North Dental is able to better support practices. This close collaboration between DSO and dentists led to such accolades as Boston Magazine naming 18 42North supported dentists “Top Dentist” in their inaugural issue. Supported practices also swept the Readers’ Choice awards, naming Gentle Dental Boston the #1 Dental Practice in Boston and with Gentle Dental Peabody being recognized by readers as the #1 Dental Practice on the North Shore.

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It is the small yet meaningful things that sets 42North apart from others. If you are a dentist in in the Northeast and are thinking about transitioning your practice, please submit the secure form below and someone from 42North Dental will reach out with you to discuss your individual goals and how they can help you accomplish them.

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Elicia Gibson is the Practice Success Editor of DSO News. She is also the Founder and Senior Managing Partner of Dental Allies, Inc. Dental Allies helps practices and dental businesses scale. They accomplish this by focusing their clients on culture, growth, automation and operational improvement. They are partnered with the processing affiliate of a bank to provide the lowest payment processing rates in dental. They’ll introduce you. They are big on making meaningful introductions. Dental Allies delivers results that are real, impactful and meaningful. Elicia began her dental career as a Dental Assistant, holding multiple positions, including office manager, before being promoted to a transition manager and finally a district manager responsible for 17 offices. She was the first business development person at DDS Lab and spent close to a decade in lab sales to national accounts.